Like all great things, Pink Day started as an idea.
It was a simple idea, first hatched by a small group of like-minded individuals who wanted to see the community they had grown fond of become a something bigger and better. They wanted to show the power of the community and the gaming medium by bringing together players to rally behind a cause that affected more than just those who play video games. On June 16th, 2007, the first Pink Day in LA took place in the international districts of Lion's Arch which was full of players in different armor sets all dyed a different shade of pink. The turn out was bigger than anyone had anticipated, but there was still a lot of work to be done.
Fast forward to 2010...
The Gaming World Entertainment Network is still working the kinks out of the newely launched radio stream and website, but already murmurs of the revitalization of Pink Day were being spread. Pink Day in LA, by then, was all but dead. The original crew that put the events together in 2007 and 2008 just couldn't find the time and energy to fully commit to another event in 2009, and the future of it all seemed pretty dark. Until the 30th of July in 2010, when it was announced that GW-EN and Gamer's Giving Back would revive Pink Day in LA and make it bigger and better than before, and with the support of the Canadian Cancer Society!
With their help, and the hundreds and hundreds of players and supporters that came out for the event on October 16th, Pink Day was a huge success, raising over $11,000 for the Canadian Cancer Society. There were and still are no words for expressing how truly awesome everyone was.
And now?
The only way to go from the success of last year is up.